TCAA is an independent, full-service advertising agency with deep roots in media planning, media buying, and digital media. With over two decades of experience creating cross-channel consumer...
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Objectives
- Introduce Etiqa, the result of the merger between Maybank Fortis and Takaful to the Malaysian public
- Establish strong brand positioning as an insurance...
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Dynamic online ads that can promote special airfares can make all the difference. But it takes an extra dose of sophistication and creativity to stay on top. Recently published research by ...
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Overview
LH Media developed an entire universe around the concept of ‘long-lasting’ MUST gum, with long-lasting results for the client. The campaign centered on a...
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A new type of consumer is now emerging out of the recession - the frugal consumer. Battered consumers who have seen their bonuses sliced, jobs disappear and credit card limits capped...
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Shoppers in the 2009 holiday season exhibited similar patterns online as those in brick and mortar retailers. Sales and discounts managed to lure shoppers to online advertisers’...
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Communication Objectives
To kickoff the launch of the Nissan Juke, OMD Digital developed a digital media campaign to introduce the Juke to the market, and to increase...
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The Brief
Warner Home Video was looking for high impact stunts to drive awareness of Inception’s Blu-ray/DVD release. They challenged CBS Interactive to produce a ground...
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Overview
Yes is the first 4G Mobile Internet with Voice service in Malaysia powered by YTL Communications Sdn Bhd (YTLC). From conception to execution, YTLC was...
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Background
Our mailboxes know them well. They come tucked away in the Sunday editions of the national papers. With a little bit of advertiser ...
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The Objective
Derma Genesis is a new product line from L’Oréal designed to revitalize and illuminate the skin. In order to promote brand awareness, L’Or...
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