TCAA is an independent, full-service advertising agency with deep roots in media planning, media buying, and digital media. With over two decades of experience creating cross-channel consumer...
Filter & Search
-
Targeting avid users of the iPad and fans of the show, the campaign had a two-fold objective of raising brand awareness as well as engaging viewers to interact with the in-page game to...
-
With Re-Targeting, Display Is Now Profitable
Campaign Brief
The online travel market is packed, and both consumer affinity and barriers to entry are low. In such... -
Objective
Despite its rank as one of the top digital media publishers in Canada, Microsoft Advertising is always in search of fresh ways to build brand awareness and... -
The results are in. MediaMind's latest research study examined 300,000 ad creatives to identify the highest-performing online ad formats based on dwell rates.
So, does format...
-
OMD Madrid was looking for a differentiating format with which to build brand awareness for automaker Renault. The agency wanted a format that offered multiple opportunities for
interaction... -
One of the basic and most important metrics for any campaign, online or offline, is the number of users it reaches and the average frequency. This is quite obvious for branding purposes...
-
The IT and Internet revolutions have changed the landscape of the financial services industry. Brick and mortar bank branches and in-person insurance agents were in many cases replaced by ...
-
Overview
To promote the Blu-ray and DVD release of PREDATORS, Twentieth Century Fox Home Entertainment needed an in-your-face user experience that effectively placed the user directly...
-
Objective
MeringCarson and Illusion Factory wanted to highlight San Diego as a premier travel destination and leverage the San Diego brand platform to differentiate San Diego from other...
-
Results of the Benchmarks analysis are surprising, and there are some smart tips that advertisers can implement and make a difference. Many of the best practice techniques yielded average...
- see our newsletter
- visit our training section