In-Stream video advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos...
Ten Facts about In-Stream Video AdvertisingIn-Stream video advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos... |
Dell In-Stream Video Case StudyOne of the most recognized PC brands on the planet, Dell has a reputation for making direct and personal connections with its users. In mid-2011, the company launched a corporate... |
The objective
Dual-screen media consumption is soaring. Watching TV while engaging online with content or friends via mobile device, iPad or laptop is becoming as natural...
In-Stream video advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising. Worldwide, around 200 billion videos...
One of the most recognized PC brands on the planet, Dell has a reputation for making direct and personal connections with its users. In mid-2011, the company launched a corporate...
They offer eye-catching video, sound and games. They are dynamic and flexible. They can expand to a large canvas that grabs attention and keeps users engaged for a long time. Rich media ads...
Samsung reaches tech enthusiasts using MediaMind Mobile
Objectives
Running up to the all-important Christmas buying season in 2011, electronics giant...
Targeting avid users of the iPad and fans of the show, the campaign had a two-fold objective of raising brand awareness as well as engaging viewers to interact with the in-page game to...
Campaign Brief
The online travel market is packed, and both consumer affinity and barriers to entry are low. In such...
Objective
Despite its rank as one of the top digital media publishers in Canada, Microsoft Advertising is always in search of fresh ways to build brand awareness and...
The results are in. MediaMind's latest research study examined 300,000 ad creatives to identify the highest-performing online ad formats based on dwell rates.
So, does format...
OMD Madrid was looking for a differentiating format with which to build brand awareness for automaker Renault. The agency wanted a format that offered multiple opportunities for
interaction...