Now, sophisticated ad exchange buys can be a seamless part of every media plan. Extend your existing campaigns to take advantage of new opportunities with Smart Trading from MediaMind.
Smart Trading is fully integrated into the MediaMind platform, so you can flow effortlessly between premium media and exchange-traded buys with one log-in. Analytics between exchange and premium inventory are aggregated and ready for attribution modeling. Even dynamic creative optimization works hand-in-hand with the exchanges without additional integration
- Boost frequency at a lower cost by retargeting high-value audiences across exchanges – such as consumers who were exposed to your campaigns, visited your site or dwelled on your rich media.
- Reach your performance goals using our buying service to optimize against target CPA or CPC goals.
- Increase your targeted reach by purchasing audience segments for less – select your demographics or interest areas such as auto, sports, travel and more.
- Consistent reporting among the various elements of your media buy is crucial to identifying which were successful. Smart Trading integrates all the conversions, cost, clicks and more for exchange buys with the other components of your multi-channel buy. That means you don’t have to spend hours de-duplicating results in a spreadsheet.
- True optimization is only achieved when your audience-optimized exchange inventory is synchronized with dynamic creative messages. Smart Versioning and Smart Trading work together to make it simple. One data repository and platform drives your targeted message and targeted audience buy – eliminating reporting discrepancies and ensuring each audience gets the right message.