Search and Display advertising don’t need to compete.
Managing campaigns in silos is inefficient and time-consuming, often leading to disjointed messaging and unclear campaign analysis. To leverage the strength of a holistic campaign, both Search & Display campaigns need to be integrated. With Channel Connect for Search by MediaMind, the science of search meets the art of display.
Total synchronization between brand marketing and direct response marketing equal a very happy client. Present that client with integrated analysis of the campaign and you will have smiles around the room. With Channel Connect for Search you receive a holistic view of your campaign:
- Special metrics and easy to use reports to measure the synergy between search and display combined with the rest of MediaMind’s best in breed analytics.
- No need for special set-ups.
- Search set-up takes seconds.
- Agencies can work with their favorite search engine tool.
Channel Connect for Search is able to provide path to conversion analysis by channel and determine the synergy between Search and Display channels by tracking user behavior along their journey and not only by the last ad seen.
Channel Connect for Search also tracks and reports the contribution to conversion of each specific publisher (display) and search engine (SEM) in the path to conversion. So you know where your users are and which publishers, placements and search engines create the most impact on conversions.
Case Study - Hyundai Integrates Search & Display
Hyundai used MediaMind's Channel Connect for Search to track search and display conversions and the influence of display on the search channel in order to boost campaign performance. By combining the power of the search and display channels, Hyundai was able to boost Return on Investment by increasing test drives by 14%. Using MediaMind's advanced technology, they were able to completely understand the consumer journey through multiple display channels.
Click here to download the Hyundai Case Study on the power of Search and Display.
Revels Masterfoods Case Study
The Revels confectionery brand owned by Masterfoods has been a popular choice for chocolate lovers for many years, and for this campaign, Masterfoods wanted to play on the idea that everyone has an opinion on their favourite/least favourite flavour, among the six on offer in every pack. Understanding how different marketing channels affect each other during an integrated online campaign has long been a challenge for brands and agencies alike. Being able to look way beyond the last click to fully understand the consumer offers the potential to bring a whole new level of insight into the effectiveness of a digital campaign.
Download the case study here to learn more about this successful campaign.