dynamic creative optimization
In an ideal world, the right message would reach the right person at the perfect time. That marketer’s dream is now a reality. Smart Versioning from MediaMind puts sophisticated targeting and optimization capabilities within easy reach for every campaign and every advertiser – across any publisher in your media plan.
Smart Versioning has a revolutionary interface that centralizes all the information you need to plan and distribute dynamic creative messages. You create the master ad, define the variables and goals, and Smart Versioning pretty much does the rest. Setup is easy. Changes are easy. Managing and versioning large numbers of ads is easy.
- Instant Updates – Make changes to your existing creative without sending them back to production. Effortlessly change text, images, files, video and more by making a single change in the platform.
- Localization – Hola. Ciao. Bonjour. こんにちは. Quickly change and manage the language of your ad campaign to fit its destination.
Not only does Smart Versioning simplify the production side of the campaign process, it also opens up new doors for sophisticated optimization.
- Retarget interested consumers - customize direct marketing messages to audiences who previously engaged with your ads or other digital content you specify.
- Speak to your segments – build your brand by targeting specific ads to audience segments based on any combination of geographic, behavioral or demographic data. Smart Versioning’s self-learning algorithm identifies which message gets the best response from each target and automatically optimizes ads accordingly.
- Infinite products, one ad– advertisers can leverage their content management systems to stream a whole catalog made up of thousands of products, prices and text versions through a single banner, with display choices optimized by segment or response.
Whether you’re producing the most basic ad versions or executing a highly targeted multi-variant optimization strategy, Smart Versioning provides advanced analytics to make the most of your results.
MediaMind Analytics helps you quickly analyze and optimize your campaign.
All standard metrics and rich media metrics, such as Dwell Time, are aggregated and de-duplicated by publisher, placement and creative type.
With Smart Versioning, it’s easier to understand successes by segmenting your performance data by individual versioned elements such as geography, audience, or product.